SECTION 3 — APPLICATION RECORDS
Work
Every spec sheet makes promises. This is the field report. I don’t stop at handoff. I stay with the work until it pays off for the people using it.
P/N: SITE-BUILDER-01
Site Builder
Co-founder, Product & EngineeringDESCRIPTION:
Site Builder takes a service business from a few intake questions to a live, professional website. AI drafts the copy and generates the imagery. The platform then handles everything an owner never wants to think about: publishing, custom domains, security certificates, and routing every form submission and ad-driven call back into the sales pipeline. I co-founded it, owned the product roadmap, and built across the whole stack, from the AI generation and editor to the publishing pipeline underneath. Years of building websites for real businesses shaped what went in on day one and what could wait. It found its market fast, with 75+ paying customers signed in the first three months.
CHARACTERISTICS:
| PARAMETER | TYP | NOTES |
|---|---|---|
| Customers Acquired | 75+ | first 3 months |
| AI Generation | Copy + imagery | drafted per site at setup |
| Scope | Product + build | roadmap owner and hands-on engineer, AI generation to publishing |
P/N: ADS-AUTOMATION-02
Ads Automation Platform
Product & Engineering LeadDESCRIPTION:
Running Google Ads is a complex workflow: keyword research, budgets, bidding, ad copy, and constant tuning. Most small businesses either pay an agency or give up on it entirely. This platform turned that whole workflow into a smart AI wizard. After a handful of plain-language questions, AI built the campaign, wrote the ads, and launched it. From there, an agentic AI feedback loop kept campaigns tuned on its own, turning hours of weekly specialist work into a one-time setup. I led the product design and built the platform. In beta, about a dozen businesses spending roughly $1,000 a month each were getting 5 to 12 real leads a month within 6 to 7 weeks of launch.
CHARACTERISTICS:
| PARAMETER | TYP | NOTES |
|---|---|---|
| Leads Generated | 5–12 / mo | per business, within 6–7 weeks of launch |
| Beta Cohort | ~12 businesses | each spending ~$1,000 / mo on ads |
| Manual Tuning | Zero | agentic AI loop replaced hours of weekly specialist work |
P/N: GROWTH-ASSESSMENT-03
Growth Assessment
Product & Engineering, Solo BuildDESCRIPTION:
Most business owners never get a clear answer on how their website stacks up. Growth Assessment gave them one. A single scan crawled the site, graded its speed, accessibility, and search visibility, compared its local presence against competitors, and delivered a branded report by email and text. I built it solo. The first version came together in a single afternoon, and the full product, with its own scoring engine, took under two weeks. It ended up doing more than its original job. Every report became a warm lead, synced straight into the CRM for follow-up.
CHARACTERISTICS:
| PARAMETER | TYP | NOTES |
|---|---|---|
| Build Time | 1 afternoon → 2 weeks | prototype to full product, built solo |
| Lead Engine | Every report | synced to the CRM as a warm lead |
| Checks Per Scan | 4 areas | speed, accessibility, search visibility, local presence |
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